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Turbocharge Your Website! by Izzy Goodman by Yisroel Goodman

turbocharge your web site "Build it and they will come" does not always work. "They" need a reason to come. And even if they come, they need a reason to stay - and to buy. Just having a website is not enough. You need 1) a way to attract visitors and 2) a way to convert visitors into customers.

Many people take shortcuts with #1. They spend a lot of money on pay-per-click. There are at least two drawbacks to this method. 1) You are spending money for every visitor. The minute you stop spending, you stop getting visitors. 2) Visitors are not guaranteed to be buyers. If you pay $2 per visitor and 1 in 10 makes a purchase, it is costing you $20 per sale. Are you making enough to justify that? Surely there must be a better way.

The better way:

SEO or Search Engine Optimization - puts you at the top of the search engines. You don't pay by the click. It doesn't stop the instant you do. The effect builds and lasts. It may slowly die down if you don't keep it up, but you will have plenty of advance warning that you need to revive your efforts. By then you will know for certain that the results are worth it.

There are two ways to accomplish SEO. You can learn how to do it yourself for as little as $19, or you can hire someone to do it for you. So why do so many sites do so poorly on SEO? Perhaps because they don't know how to go about it. It is not rocket science. For as little as $19, you can learn how to do it yourself. Click here for information on SEO.

Internet Marketing

But SEO is only part of the story. While it can increase your visitors, it does not guarantee that they become customers. You still need to do your marketing. This encompases:

-designing a site which is attractive and easy to navigate

-writing copy which people will actually read

-giving your customers a reason to trust you

-giving your customers a reason to refer their friends

This is where Internet Marketing comes in. An expert marketer will do all of the above plus write articles or help you write them, know all the best sites to post them, and much more.

Like SEO experts, there are plenty of self-proclaimed Internet Marketing "experts" who do little more than take your money. So how do you choose the right one?

How I found my guru

I had the same dilemma. So I did a search for online marketers. I read their blogs and articles. I got a feel for who I could trust. Then I contacted some of them. That's when I discovered that rates range from $50 an hour to several hundred. Some do small jobs and others won't take on a client unless there are thousands of dollars involved. But what bothered me most was that some - even a few of the most expensive - were providing what was basically a "one size fits all" approach and not one geared to my specific needs.

Then I found the one who was different. I had been reading his articles for several years but had never contacted him directly because I was sure he was another expensive expert who would quote me hundreds of dollars an hour and insist on a long-term contract. So I lurked on his site and provided my email in order to get access to some of his articles. I'm glad I did because one day he sent me the email which made a tremendous difference in my business.

What he gave me - FREE

He first got my attention by addressing my concerns. His e-mail promised that 1) his services were not a "on size fits all" approach but customized to my business. 2) there were no contracts or hidden fees. I would pay a monthly fee and could cancel at any time. Before I even signed up, he offered me the following:

-a phone call of at least half an hour where we would discuss my website and the recommended plan of action
-a two-week free trial of his services.

With nothing to lose, I agreed. On the phone call he addressed my specific concerns and gave me many ideas to implement. For the next two weeks we spoke via skype and email. He sent me examples of how my site should be modified to make the presentation clearer to the visitor and ease the flow from finding the desired item through checkout. All of this was done before I even sent him a dime. Implementing his suggestions resulted in a nearly immediate increase in sales and in the number of subscriptions to my newsletter. By the time my free two weeks were up, he had proven himself.

What he continues to provide

Since then, remaining with his service resulted in:

- sales doubling in a 2-month period and continuing to rise

- subscribers to my newsletter increasing from 2 to 10 a day

- the bounce rate dropping from 63% to below 2%. The bounce rate is a measure of how many people visit a site and leave very quickly. While almost two-thirds of my visitors were leaving two months ago, today 98% stay to read the articles, subscribe to the newsletter or place an order.

I have been a member for many months. I have also recommended several other clients who have signed up and raved about the service. Here's what a member receives:

-daily mastermind calls. Every day, and sometimes several times a day, there is a group call you can join by phone or skype. Moderated by the guru, several online entrepreneurs discuss the best methods of increasing their busines. They look at each other's sites and suggest improvements. In addition to the ideas, there is also networking. Sometimes members discover they can provide goods or servics to each other.

-instant coaching. Have a question about an online topic like twitter, facebook, blogging, etc? Send a skype message to the guru for a quick response.

-members forum. Network with other members for marketing ideas and strategies.

-Expert Calls. Guest experts attend some of the calls to answer questions.

-Advanced Tutorials. The guru continues to create tutorials for the best marketing ideas and posts them on his site.

-Tips, Freebies, Videos and emails. The guru sends out emails with links to the best marketing tips, ebooks, etc.

In retrospect, he was taking a big risk. I could have implemented all the information he gave me in the phone call and two-week trial and then decided not to join, because that information alone boosted my sales dramatically. But I understand that marketing is an ongoing process. You don't try out a few ideas, watch them succeed and then just stop. So I opted to continue and was glade I did. I was fortunate to get in early. Now that he has a large membership base, he is no longer offering free trial memberships (though he does offer a full refund during the first month).

How much does all this cost? A refundable $149 for the first month to get started and then only $97 a month! There is no contract and no risk. If you feel you are not getting your money's worth in the first month, cancel for a full refund. Based on the ideas I already learned, I am making this back every day. Remember, there is no contract. If your business isn't worth investing $97 a month, go back to your day job.

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