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Toner: Click the logos for product list. |
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Cartridge photos are a representative sample. There may be variations in design.
design details
warranty details
This site started out as an advice site to educate people on how to save money amid all the confusion and scams on the net. What the printer companies are doing amounts to legalized piracy and our goal was to help you keep your own money in your pockets. Eventually visitors urged us to stock the items we recommended and offer them on the site. When we discovered the reusable cartridges, we found a fantastic product difficult to obtain in the US so we had to import them. Our advice site evolved into a family business. Our goal is help you save money while getting great results from your printer.
We consider ourselves more than reasonable in dealing with customers and go the extra mile to make sure no one is disappointed. However, sometimes a few individuals make it difficult for everyone else. Wouldn't it be nice if everyone conducted themselves fairly and we wouldn't need lawyers and contracts to keep people honest? So while we would like to say 100% money-back guarantee, no questions asked, a few people have made it impossible to do this without adding some conditions. They can be summed up in two words: be reasonable.
We have a 60-day window in which to give credit car or paypal refunds, so refund requests must be received within this time frame (though we have at time sent refund checks even after that time period). The time limit for replacement is much more generous. If there is a problem with one or two of our cartridges, we will replace them. If three cartridges, we will refund the purchase price for those cartridges and any unopened ones returned within the window. If a printer uses four or six different cartridges (black and 3-5 colors) and you opened one of each, we will take those back. But don't open more than one of each color and expect a refund.
Why this limit? It is always possible that one or two were defective. This can happen (and has) even with genuine Epson products. But if it is two of the same color, this indicates a problem with the printer itself. What happens is the print head gets clogged and the printer stops producing that color. The customer puts in a new cartridge and it still won't print. The customer assumes the cartridge is defective and tries a second. At that point, the customer should realize it is a printer problem. Even if the customer believes it to be a cartridge problem, if two don't work, there is no point in continuing to open the rest. Return them for a refund. But we did have at least one person order a dozen black cartridges, then (without contacting us) return them all opened and empty six months later, claiming they were all defective. We did not refund in that situation. Another customer received 12 black cartridges on a hot day in a southern state. Exposure to heat creates pressure within the cartridge. (So does exposure to extreme cold.) He then emailed to say all 12 cartridges spewed ink when he removed the yellow tape and he wanted a refund. Had he called or emailed after opening the first one or two, we could have told him to put them in a refrigerator and let them cool off before opening. (And had it been a cold day, we would have recommended letting them warm up.) But if the first one spewed and then the second, why continue to open all 12? We have to protect ourselves from geniuses like that. Incidentally, we did send another 6 free and that person is still a loyal customer. But we went beyond our warranty and are not obligated to do so.
It does not take months to decide an entire order is defective. The customer tries one and it doesn't work, tries a second and has the same issue and at that point should contact us. Naturally we don't expect a customer to test an entire order within two months. So if they bought a quantity and a few months later find that one didn't work properly, we will replace it or add extra to their next order. But to request a refund, it must be done within the window. The excuse "I know I bought these 6 months ago but I just got around to using them" doesn't cut it. What's to stop anyone from buying anything - a MP3 player, computer, car, etc and saying they didn't use it until after the warranty expired? The warranty begins from date of purchase, not the date they decide to use it.
We have made exchanges a year after the purchase date when there was good reason. For example, customers bought a quantity of cartridges and then had to buy a new printer which couldn't take the old cartridges. We almost always take back sealed cartridges. But we don't want to be obligated to do so, hence the limitations in the warranty.
If you experience a problem, email or call first. Often we can resolve the problem over the phone. We get very few cartridges back and most of those work just fine in our printers. If we can't solve it, the next step would be to replace or refund. We may require that you send the product back to us. We do not send prepaid potage labels or reimburse your shipping. If this is for replacement, we will add extra to cover your costs. (We also put extra cartridges in most of our Epson, Canon and Brother orders.) This is what you accept when placing your order online. If you buy an item from a store and it doesn't work, it must be returned to the store. You can't call them up and expect to get your money back. If you expect a refund without returning the merchandise, shop elsewhere.
When returning opened ink cartridges, you must be careful to seal them against leaks. If they leak, the Post Office will dispose of them without delivery. Tape the bottom of the cartridge where the printer punctured it and the top where you removed the yellow tape. Place them in a baggie. Do not put closed cartridges in the same baggie. Return them to:
Izzy Goodman
2412 Oceancrest Blvd
Far Rockaway, NY 11691
We supply schools, professional printers and corporations. We do almost no advertising. Most of our customers come to us by referral from other customers. We must be doing something right (and our cartridges must be working properly) to achieve this track record. As long as your expectations are reasonable, we will be more than reasonable.
Our warranty only covers the cartridges bought from us and for up to the amount paid us. We do not cover any other expenses. If someone waited until the day an important job was due and discovered a cartridge didn't work and had to run out and pay a lot more somewhere else, they can't expect us to refund the amount they paid for the other cartridge. We had one customer say since a cartridge didn't work and she couldn't find another one, she bought a whole new printer and expected us to pay for it. Sorry, but that's not the way it works. Another customer complained that his 4-year old printer stopped working a year and a half after putting in our cartridges so it had to be the fault of our cartridges and therefore he expected us to buy him a new printer. I hope anyone reading this understands why this is not a reasonable expectation. If not, please shop elsewhere.
Don't wait until you're down to your last cartridge on the last day you have to complete a critical job. At about $3 a cartridge, there is no reason not to have a backup. Someone's failure to spend an extra $3 does not impose an obligation on us. An entire set of our cartridges cost less than a single Epson cartridge. Instead of spending $60-$100 for one set of Epsons, spend $20 to $40 for two to three sets of ours. With our special bonuses for buying backup sets, there is no excuse not to be prepared.
We do not offer lifetime free replacements. Cartridges do not contain any moving parts. There is no particular reason a reusable or refillable cartridge can't last for years. We have a set going on four years. However, electronic chips can be damaged by stray voltage, liquid, or being touched by sweaty fingers. So don't count on your cartridge lasting forever. We typically replace it free within a few months of purchase or we add an extra in your next order. But we did have a professional print shop with multiple printers buy a single set of refillable cartridges and move it from printer to printer. Naturally doing this caused the ink to be used very quickly. Every time time cartridges are inserted in a printer, they go through a charging process which uses a good deal of ink. This print shop kept calling to complain the ink was being used too quickly. In four months we had sent five replacements for the four cartridges they bought. In all that time, despite our reminders, they didn't take the obvious step of buying a set for each printer. Expecting unlimited lifetime replacements of a $4 item is not reasonable. Epson won't do it and their cartridges cost five times more and give one-third the ink. Incidentally, when we stopped replacing the cartridges, this print shop bought several sets and has had no problems since. They still buy their ink from us and gave us a glowing recommendation. See our customer testimonials on the upper left. We also had customers call every few months to ask for a replacement for a different cartridge - all without placing any new orders. They were basically using our warranty to get free replacements every time they ran out of ink. Over a year they had received a complete new set, cartridge by cartridge. With some people abusing our warranty we can no longer afford to be that generous. So if you make your purchase expecting our basic warranty and you experience some issue, you will receive service which exceeds any reasonable expectations.
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Turbocharge Your Website! by Izzy Goodman by Yisroel Goodman
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"Build it and they will come" does not always work. "They" need a reason to come. And even if they come, they need a reason to stay - and to buy. Just having a website is not enough. You need 1) a way to attract visitors and 2) a way to convert visitors into customers.
Many people take shortcuts with #1. They spend a lot of money on pay-per-click. There are at least two drawbacks to this method. 1) You are spending money for every visitor. The minute you stop spending, you stop getting visitors. 2) Visitors are not guaranteed to be buyers. If you pay $2 per visitor and 1 in 10 makes a purchase, it is costing you $20 per sale. Are you making enough to justify that? Surely there must be a better way. |
The better way:
SEO or Search Engine Optimization - puts you at the top of the search engines. You don't pay by the click. It doesn't stop the instant you do. The effect builds and lasts. It may slowly die down if you don't keep it up, but you will have plenty of advance warning that you need to revive your efforts. By then you will know for certain that the results are worth it.
There are two ways to accomplish SEO. You can learn how to do it yourself for as little as $19, or you can hire someone to do it for you. So why do so many sites do so poorly on SEO? Perhaps because they don't know how to go about it. It is not rocket science. For as little as $19, you can learn how to do it yourself. Click here for information on SEO.
Internet Marketing
But SEO is only part of the story. While it can increase your visitors, it does not guarantee that they become customers. You still need to do your marketing. This encompases:
-designing a site which is attractive and easy to navigate
-writing copy which people will actually read
-giving your customers a reason to trust you
-giving your customers a reason to refer their friends
This is where Internet Marketing comes in. An expert marketer will do all of the above plus write articles or help you write them, know all the best sites to post them, and much more.
Like SEO experts, there are plenty of self-proclaimed Internet Marketing "experts" who do little more than take your money. So how do you choose the right one?
How I found my guru
I had the same dilemma. So I did a search for online marketers. I read their blogs and articles. I got a feel for who I could trust. Then I contacted some of them. That's when I discovered that rates range from $50 an hour to several hundred. Some do small jobs and others won't take on a client unless there are thousands of dollars involved. But what bothered me most was that some - even a few of the most expensive - were providing what was basically a "one size fits all" approach and not one geared to my specific needs.
Then I found the one who was different. I had been reading his articles for several years but had never contacted him directly because I was sure he was another expensive expert who would quote me hundreds of dollars an hour and insist on a long-term contract. So I lurked on his site and provided my email in order to get access to some of his articles. I'm glad I did because one day he sent me the email which made a tremendous difference in my business.
What he gave me - FREE
He first got my attention by addressing my concerns. His e-mail promised that 1) his services were not a "on size fits all" approach but customized to my business. 2) there were no contracts or hidden fees. I would pay a monthly fee and could cancel at any time. Before I even signed up, he offered me the following:
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What he continues to provide
Since then, remaining with his service resulted in:
- sales doubling in a 2-month period and continuing to rise
- subscribers to my newsletter increasing from 2 to 10 a day
- the bounce rate dropping from 63% to below 2%. The bounce rate is a measure of how many people visit a site and leave very quickly. While almost two-thirds of my visitors were leaving two months ago, today 98% stay to read the articles, subscribe to the newsletter or place an order.
I have been a member for many months. I have also recommended several other clients who have signed up and raved about the service. Here's what a member receives:
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-Expert Calls. Guest experts attend some of the calls to answer questions.
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-Tips, Freebies, Videos and emails. The guru sends out emails with links to the best marketing tips, ebooks, etc.
In retrospect, he was taking a big risk. I could have implemented all the information he gave me in the phone call and two-week trial and then decided not to join, because that information alone boosted my sales dramatically. But I understand that marketing is an ongoing process. You don't try out a few ideas, watch them succeed and then just stop. So I opted to continue and was glade I did. I was fortunate to get in early. Now that he has a large membership base, he is no longer offering free trial memberships (though he does offer a full refund during the first month).
How much does all this cost? A refundable $149 for the first month to get started and then only $97 a month! There is no contract and no risk. If you feel you are not getting your money's worth in the first month, cancel for a full refund. Based on the ideas I already learned, I am making this back every day. Remember, there is no contract. If your business isn't worth investing $97 a month, go back to your day job.
Click the graphic below for more information.